Mission\u200b

The customer is our light:  always at the center of everything that we do.  We believe that our orientation towards best practices and continuous improvement will allow us to lead the market in customer satisfaction, environmental sustainability, and strong performance the metrics that matter most to our customers-- and thereby offer exceptional value to our customers, employees, community, and shareholders.

Vision

We simplify construction services with digital tools and easy access, offering the best customer experience and leadership in advanced technology-- meeting and exceeding the expectations of our customers and the communities we serve.

Values

• Respect for the individual
• Striving for excellence
• Service to the customer
• Honesty and integrity

Ambition

Ser la marca más confiable en México de materiales de construcción.